Eggcelent! An egg wins the first few weeks of 2019.

I was trying to come up with a subject for this social media-related post and I kept coming
back to one of the newest viral posts.

If you are on Instagram at all, chances are you have heard of the newest viral sensation.
It’s almost this year’s equivalent of the color of the dress, although not quite so controversial.

World_Record_Egg has achieved the most likes on a photo posted to Instagram,

beating out Kylie Jenner’s photo of her baby. The egg has received over fifty million

likes and has over eight million followers, while Kylie Jenner has one hundred and

twenty four million followers and her most-liked photo has over eighteen million likes.

World_Record_Egg overachieved on its goal of beating Kylie Jenner’s picture.

I think partly why World_Record_Egg’s post went so viral was because there were

so many people who disliked the fact that Kylie Jenner had the most liked post on

Instagram. Instagram users found humor in the simplicity of a single egg beating

one of the world’s most famous celebrities. Once the egg caught on, it almost

becomes a social thing to go and like World_Record_Egg’s post so that you too

can be a part of breaking the record.

I looked up this viral trend on Google and came across a Forbes article about how

this post relates to Generation Z.

I consider myself a member of Gen Z. When I think millennials, I think of people who

are close to thirty years old and have to worry about adult things like purchasing/renting a

house and a career. That’s not me. I am nineteen, just started my college career, and do

not have to worry about those sort of things quite yet. For the next few years,

college will be full of Gen Z-ers.

Companies and brands attempting to market towards Generation Z, the answer does

not lie in inanimate objects. The author is on point when she says humor is the way to

go. It cannot be a forced humor and must be genuine and at least partly original.

Be sure to check out the article if you have not already.